Marketing products to a specific target audience:
I worked with the marketing and product marketing teams to craft product copy for LG Household & Health Care beauty brand VDL. The brand is launching to an American audience and needed product copy that catered to the brand and its products, but for a U.S. demographic. I wrote copy and instructions for products such as primers, lipsticks and more to appear on the VDL US site.
Samples to come.