As the Lead Copywriter at OUAI I led the storytelling for the collaboration of OUAI & DedCool. This partnership included a limited edition run of Melrose Place Dedtergent, putting OUAI's favorite rosy fragrance in DedCool's cult-favorite laundry detergent. The hero story campaign was centered around how you could take Melrose Place FROM THE STREETS TO THE SHEETS with a detergent made for your bedding, intimates, clothes & your OUAI of life. The collaboration included pop-up events, digital marketing, a Spotify playlist (curated by yours truly), stickers & more that made laundry day OUAI more fun.