This BEACH is a big deal. I lead copy direction for OUAI's #1 most requested product. The launch of St. Barts Hair & Body Mist came with a lot of fun copy to evoke the scent of the beloved St. Barts fragrance, letting customers who weren't already familiar with St. Barts know that it smells like you're out of office, like every hour is happy hour & like your room has an ocean view. Only packed a swimsuit? No problem. With St. Barts Hair & Body Mist, vacay is only a spray a-OUAI.